Mars Bars

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Mars Bars

Mars Bars
© Denzil Green


A Mars Bar is a candy bar made and sold commercially by the American company called Mars.

Mars Bars are sold in a black wrapper, with the name in red letters outlined in gold.

There are, though, or rather were, two different Mars Bars.

The history of Mars Bars starts in 1923 with a candy bar created by Frank Mars. He sold it as a "Milky Way" bar.

Mars Bars

Mars Bars
© Denzil Green

In 1936, the Mars company (Frank died in 1934) introduced a version with almonds, and called this version a "Mars Bar."

When the Mars company began selling the "Milky Way" outside of America, in Canada and in the UK, they decided to call it a "Mars Bar."

It's not known who made the decision, or why, but the confusion has continued since.






America
4 ingredients: bottom layer of chocolate and malt flavoured nougat and almonds, top layer of caramel and everything coated in milk chocolate. The nougat is about the density of a marshmallow, and is light-chocolate in colour. Renamed to Snickers Almond as of 2000.
International
3 ingredients: bottom layer of chocolate and malt flavoured nougat (whipped as of 2002), top layer of caramel and everything coated in milk chocolate.


Snickers with Almonds

Former US Mars Bar.
Now a Snickers Bar.
© Denzil Green

What is sold outside the US as a "Mars Bar" is sold in the US as a "Milky Way." What is sold outside the US as "Milky Way" is sold inside the US as "3 Musketeers."

In 2000, the American version of a Mars Bar was renamed to "Snickers Almond." The name "Mars Bar" was retired in America in the same year. It was still used in Canada.

In Germany at one point, Mars Bars with almonds were sold as "Mars Mandel" (Mandel meaning "almond")

The size of Mars Bars sold in the UK changed over the years, but not the price.

Mars with almonds: Germany
Canada

Mars with almonds: Germany Canada
© Denzil Green

In Australia and the UK, the bars are made for Mars by the Masterfoods Corporation, an American-owned company.

Deep Fried Mars Bars began appearing at fish and chip shops in the west of Scotland in the early 1990s. They are dipped in the same batter used for fish, then deep fried. They are usually chilled first so that the bar won't get too hot and melt while the batter is cooking. The concept was actually more for fun than anything else at first, though they are still available at many shops.

On 1 May 2007, Mars UK announced that it had started using whey that might have traces on rennet in it in their bars. Brands affected included Mars, Twix, Snickers, Maltesers, Bounty, Milky Way and Minstrels. They announced on 20 May 2007 that they would reverse their decision, after receiving a landslide of complaint from vegetarians.


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Sorting out bars by the Mars Company<br>
Mars BarMilky WayThree MusketeersSnickers
Nougat
US / INTUS / INTUSUS / INT
Caramel
US / INTUSUS / INT
Almond
US
Peanuts
US / INT


Acknowlegements


BBC. Mars starts using animal products. 14 May 2007. Retrieved 21 May 2007 from http://news.bbc.co.uk/2/hi/business/6653175.stm.

BBC. Mars Bars get veggie status back. 20 May 2007. Retrieved 21 May 2007 from http://news.bbc.co.uk/2/hi/uk_news/6673549.stm

Also called:
Barras de chocolate Mars (Spanish) Top...