"In designing Practically Edible, I was inspired by the old look of classic black and white kitchen tiles and the different patterns they came in. I wanted to keep the design simple so that the content and gorgeous photos could take centre stage. A site of this nature is very content heavy, so the biggest challenge is making it eye catching and visually pleasing, while keeping it extremely easy to use and navigate across a variety of platforms and monitor resolutions. As the users travel through the site, they will notice that the menu items they choose turn and stay red to remind them where they have come from. I really enjoyed developing Practically Edible. I loved being immersed in the subject of food - the picture shows me with the first loaf of spelt-flour bread that I succeeded in getting a decent rise on. I often got side-tracked reading the encyclopaedia entries which are very informative, and often very funny. The other thing I really loved was working with the beautiful photos. It's amazing how gorgeous something like a simple brocolli floret can be!"